Americans are Environmental “Doers” According to Report

A new report released on April 17 entitled, “The 2007 Cone Consumer Environmental Survey” states that 32% of Americans have a heightened interest in environmental issues compared to findings from last year’s survey. They are also looking for companies to step up to the plate and act, with 93% believing that companies have a responsibility to help the environment.

The study also shows that many Americans consider themselves “doers” by the decision to purchase environmentally-friendly products, donate to an environmental organization, becoming advocates for environmental issues, and making an effort to personally reduce their impact on the environment. This includes:

- 93% Conserving energy
- 89% Recycling
- 86% Conserving water
- 70% Telling family and friends about environmental issues

Americans also want businesses to be more proactive is their handling of packaging and transportation. Action supported include:

- 71% Reducing pollution through office and manufacturing operations
- 69% Designing products/packaging with more environmentally-friendly contents and minimal packaging
- 62% Communicating environmental efforts to consumers and employees so each group can support those efforts
- 59% Donating money to environmental causes
- 57% Lobbying for environmentally-friendly policies

“This is a call-to-action for companies. It’s an opportunity for innovation in product design, packaging, and distribution,” says Julia Hobbs Kivistik, executive vice president of Cause Brandingsm, Cone LLC. “Companies ultimately need to engage consumers and effectively communicate the impact their business practices and products have on the environment. Consumers are listening.”

See the Source:
2007 Cone Consumer Environmental Survey

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