The Greening of American Corporations

Today it’s not good enough to just watch the bottom line. With an increased awareness in the environment and social responsibility, corporations know they need to change their practices or be left behind.

Business Week Online reports that many US companies are trying to strike a balance between economic development and sustainability – or “meeting humanity's needs without harming future generations”. With tightening world-wide regulations and the growth of developing countries, companies must take action to reduce toxic emissions, create products that are eco-friendly, and work with nonprofits for the betterment of the poor.

"You can't ignore the impact your company has on the community and environment," Patrick Cescau, CEO of Proctor & Gamble Co. "It's also about growth and innovation. In the future, it will be the only way to do business."

Today a company’s reputation can be built or broken by ignoring their impact on the environment or by being negligent in their responsibility to the world-wide community

See the Source:
Business Week Online

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About CleanAIR Systems – an eco-friendly corporation.